Avanadade.com corporate website redesign & component guidelines
Project description
Co-Creation with product owners to provide UX/UI concept mockups to help the user to solve objectives based on business and user needs. Design and execute user research and testing to validate and improve user experience based on findings.
Design Thinking, Agile Methodologies, Design Strategy, Research, User Interviews, Ethnographic Research.
Design System, Hi-Fidelity Wireframes.
By changing the current flow-based design approach to an Atomic Design strategy, the team was able to deliver 60% faster each sprint.
Improve the collaboration among all teams, by including development, Business in design review meetings leveraging time zones and technical barriers. Sharing of good practices for remote workshops with UX teams in India and the US.
Project Details and Activities
Stakeholder Workshops
The team created a series of workshops to gain an understanding of the individual points of view about the problem, the main focus was on business stakeholders with the expertise of the company to represent end-users.
Design Feedback Sessions
To gain a consistent user experience as well as graphics and ergonomic quality, all while refining our production strategy. Reviews and feedback at each stage of the creative process are both useful and crucial to the success of a product or service.
User Resarch
One of the main issues about the redesign was the introduction of new patterns to the site. The stakeholders wanted to know the impact and adoption of these patterns among the new users. the team design a user test strategy to measure the impact in the wireframe stage with a LoFI Prototype and later with the HiFi.
A/B Testing
A/B testing is ideal if you want to get feedback about which version of an aspect of a product is most popular among your target audience.
The team conducted an A/B test for the two types of menues we were proposing. This way could learn the hamburger menu was particularly difficult to use in our older target audience option gets you more clicks and conversions.
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